Eight familiar reporting problems. A clearer way to work through each one.
A dip or spike in GA4 with no explanation; an afternoon lost cross-referencing Search Console, the CMS and Twitter.
Scores every metric against what was expected, marks the moment, and attaches the likeliest cause: Google update, site change, keyword loss, competitor, seasonal or bots.
A developer edits a title or removes a page; a month later rankings are down and nobody connects the two.
Fetches every sitemap URL daily and records title, description, H1, canonical, status, noindex and word-count changes with the clicks that page was earning.
Weekly client reports are screenshots and bullet points that explain nothing.
Writes the weekly or monthly brief in plain English with every figure linked, grouped into what moved, why, and what to do.
A spike from an AI crawler or a scraper gets reported as a good week, then leads don't follow.
Checks engagement, source, geography and landing pages on every traffic jump and says whether it was people or scripts, naming the crawler.
January looks bad against December; a summer dip triggers panic.
Expected values blend the trailing four weeks with the same period last year, so seasonal moves are explained, not flagged.
GA4 "conversions" and "leads" disagree; phone calls are not counted at all.
One lead definition per site, detected automatically and editable in a click; conversions follow it, so nothing is double-counted.
A page starts returning 404, falls out of the index, or picks up a noindex by accident.
Daily status and indexing checks with same-day alerts, and the drop marked on the timeline.
Fifteen client sites, one consultant, Monday morning.
One login, a site dropdown, briefs and alerts delivered automatically per site, and Ask to answer the question you were about to spend an hour on.
Footprint is not a rank tracker, a keyword research tool or a crawler for technical audits. It uses the data you already have, from Google, Bing and your own site, and adds competitor and AI Overview checks on your tracked queries. If you already have Semrush or Ahrefs, keep them; Footprint is what explains the numbers to the person who has to act on them.
Whether it’s your site or a client’s. Connect Google, pick a site, and Footprint builds the first year of your timeline in under a minute.
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