01TIMELINELIVE VIEW
Every turning point, together.
Traffic, changes and context on one line.
SEO reporting software features: traffic timeline, anomaly detection, site monitoring and written briefs
One timeline, written reports, automatic checks and a chat that knows your data. Grouped below by what you are trying to do.
See the whole year at once ↘Know why it happened ↘Get the report written for you ↘Ask, in plain English ↘Leads and conversions, your way ↘Deliver and manage ↘
A LOOK INSIDE FOOTPRINT
See the story taking shape.
Illustrative views of the timeline, site watch and written brief.
02SITE WATCH
Know what changed.
Daily checks connect edits with outcomes.
03THE BRIEF↗
The answer, in plain English.
A concise report with the evidence attached.
feature 0
See the whole year at once
Interactive timeline
Sessions, clicks, impressions, position, leads, conversions, AI visits, Bing clicks and page speed on one zoomable d3 timeline, from years down to…
Moments
Anomalies, records, keyword moves, site changes, Google updates, index changes and link changes marked on the day they happened, each with facts and…
Expected vs actual
Every point is shown against what was expected from the trailing four weeks and last year, so seasonality is not mistaken for a problem.
Last year overlay
The same period last year drawn as a dashed line for instant comparison.
Page and section views
Narrow the whole app to one page or one section (/services/) and every figure, moment and report follows.
Home market view
Figures for your home country by default, all countries on a click; the home market is detected automatically.
Linked moments
AI connects cause and effect across events (a title change → a ranking drop → a lead dip) into chains you can walk through.
Play the year
Animate the timeline from start to finish for a client presentation.
Show menu
Choose which kinds of event appear: notes, site changes, anomalies, keyword moves, records and more.
feature 1
Know why it happened
Anomaly detection
Statistical detection on every scored metric, with the likeliest cause attached: Google update, site change, keyword loss, competitor, seasonal, or…
Bot and AI-crawler check
When traffic jumps, Footprint checks engagement, source, geography and landing-page concentration to say whether it was people or scripts, naming the…
Daily site watch
Every sitemap URL fetched daily; title, description, H1, canonical, status, noindex and word-count changes recorded with the page's click value.
Automatic page checks
When a keyword or page moves, Footprint checks whether the page changed, still returns 200, is indexed, has the right canonical, and whether a…
Index health
URL Inspection for your top pages: indexed or not, Google's chosen canonical, last crawl, mobile-friendliness, with pages dropping out of the index…
Keyword moments
Queries entering or leaving the top ten, page swaps, CTR squeezes, written as sentences with the pages behind them.
Competitor tracking
Who moved above you on each tracked query, which domains are gaining, and whether an AI Overview now answers the query without citing you.
Core Web Vitals
Daily PageSpeed readings plus Chrome UX Report history, with drops marked on the timeline.
Google updates
Confirmed core and spam updates on the timeline, matched against your movements.
feature 2
Get the report written for you
Weekly and monthly brief
A written report: headline, what moved and why, leads, keyword movements, site changes, competitors, Core Web Vitals, and what to do next. Every…
Impact reports
What improved and what declined this week, month or year against the period before, grouped into themes with the points behind each. Flip between the…
Force field
The pushes and pulls on your traffic over 8–104 weeks, scored by importance, with momentum and a written arc of the story so far.
Goals
Weekly targets for sessions, clicks and leads per site, tracked in the brief.
Notes
Add your own events (a redesign, a campaign, a price change) to the timeline so they appear in reports and explanations. Pin a note to one page.
Progress while it builds
A progress bar and timer while a report is generated, so you know how long is left.
feature 3
Ask, in plain English
Ask
A chat drawer over your data. Ask why something moved, which pages lost clicks, whether a spike was real. Answers cite the metrics and events used,…
Grounded answers
Ask reads the same endpoints the app uses: metrics, events, impact, rankings, competitors, index health and site changes. It does not make numbers up.
feature 4
Leads and conversions, your way
Lead definition per site
Choose which GA4 events count as a lead: form completions, phone clicks, WhatsApp, email, or any key event. Detected automatically, overridable in…
Conversions follow leads
Conversions use the same definition, so leads and conversions are never double-counted.
Leads by type
The brief breaks leads down by form, call and message.
feature 5
Deliver and manage
Email and WhatsApp delivery
Daily, weekly or monthly briefs and same-day alerts to any address or number, per site.
Many sites, one login
A site dropdown in the navigation; switch sites and every tab follows instantly.
Multiple Google accounts
Connect more than one Google account to bring in all the properties you manage.
Activity log
Every send, setting change and check, newest first.
Light and dark themes
A clean, Apple-style interface that works on a phone.
Style guide
Design tokens and components documented for teams who want to match the look elsewhere.
next step
Stop guessing why your website traffic dropped.
Whether it’s your site or a client’s. Connect Google, pick a site, and Footprint builds the first year of your timeline in under a minute.
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