Spot the moment
Anomalies, records and keyword moves are marked the day they happen, with the likeliest cause attached.
SEO and traffic intelligence for businesses, agencies and consultants
The SEO reporting tool that explains why your website traffic moved.
Connect Google Analytics and Search Console. Footprint links traffic, rankings, leads and site changes on one timeline, then explains the movements in plain English.
Sign in with Google · Connected in two minutes · No card neededf Your website, explainedIllustrative data
THE BIG PICTURE
Jan — DecA year. Every turning point.
Google clicksExpected
JANMARMAYJULSEPDEC
18 JUL · SITE CHANGE
The edit before the dip.
A homepage title changed before clicks fell. Footprint links the moments and flags the edit as a possible cause.
Google Analytics 4
Search Console
Bing Webmaster Tools
PageSpeed Insights
DataForSEO
the missing why
Why did my website traffic drop? Google Analytics shows the dip, not the reason.
Traffic drops. Was it a Google update, a site edit, a competitor or bots? Footprint connects the evidence so you can see what changed and what may matter.
GA4 Traffic dropped.
SEARCH CONSOLE Clicks went down.
FOOTPRINT Here’s what changed — and why it may matter. ↗
connect the dots
Website traffic analysis, SEO monitoring and reporting in one place
One timeline brings your traffic, search visibility, leads and site changes together. Footprint highlights the important moments and writes the explanation.
See what you changed
Titles, headings, redirects and removed pages are tracked automatically, so a self-inflicted drop is obvious.
Read the brief
A weekly or monthly report in plain English: what moved, why, and what to do next.
Ask anything
"Why did leads fall in September?" Footprint looks at the data and answers, citing the events it used.
A LOOK INSIDE FOOTPRINT
See the story taking shape.
Illustrative views of the timeline, site watch and written brief.
01TIMELINELIVE VIEW
Every turning point, together.
Traffic, changes and context on one line.
02SITE WATCH
Know what changed.
Daily checks connect edits with outcomes.
03THE BRIEF↗
The answer, in plain English.
A concise report with the evidence attached.
your site or your clients
SEO reporting for agencies, consultants and business owners
Agencies & consultants
Switch between sites, send client-ready briefs and answer what happened before anyone asks.
See your workflow →Business owners & marketers
See the whole picture of one site in words, with your enquiries front and centre.
See the whole picture →every signal in context
From website changes to real enquiries.
- Reads GA4, Google Search Console, Bing Webmaster Tools and PageSpeed, with competitor rankings and AI Overview tracking via DataForSEO
- Bot traffic detection for GA4: separates real visitors from bots and AI crawlers, so a traffic spike is never mistaken for growth
- Tracks leads your way: forms, phone clicks, WhatsApp, email, or any GA4 event you choose
- Daily site watch across every page in your sitemap
- Delivery by email or WhatsApp, daily, weekly or monthly
next step
Stop guessing why your website traffic dropped.
Whether it’s your site or a client’s. Connect Google, pick a site, and Footprint builds the first year of your timeline in under a minute.
Start free trial14-day free trial · No card needed